Aldermore Bank Case Study
- A UK-based bank, Aldermore specializes in providing tailored banking products for individuals, small businesses, and property investors.
- 14 Mar, 2024
Our goal was To position Aldermore Bank as a modern, innovative bank with a customer-first approach.
We aimed to highlight their dedication to supporting small businesses, property investors, and savers while showcasing their expertise in delivering flexible financial solutions.
Campaign Objective:
- Highlight Customer-Centric Solutions
- Strengthen Trust and Credibility
- Engage Small Business and Property Investment Audiences
- Enhance Brand Awareness
Campaign Details:
- Duration: 6 Months
- Budget: $50K+
In-Depth Interviews and Features
To communicate Aldermore Bank’s unique value, we facilitated interviews with top-tier financial and business media, including The Times, City AM, and MoneyWeek. These interviews explored Aldermore’s approach to supporting small businesses and first-time property investors, showcasing their flexible lending options and customer success stories.
Through these features, Aldermore’s leadership shared insights into market trends, the importance of tailored banking solutions, and their mission to empower customers. This approach positioned Aldermore as an approachable and reliable partner in a competitive market.
Market Research and Targeted Publication Placement
We conducted an in-depth analysis of Aldermore’s target audience to identify the most impactful platforms for their message. By analyzing industry trends, competitor strategies, and customer behaviors, we ensured the content reached their ideal audience.
Strategic placements in Financial Times, The Mortgage Insider, and Startups.co.uk allowed Aldermore to directly engage with property investors, small business owners, and savers. These platforms were chosen to amplify their expertise in niche markets, increasing their relevance and authority.
Content Development and Storytelling
Our content team collaborated with Aldermore to create relatable and engaging stories that highlighted their customer-centric ethos.
From articles on helping small businesses navigate the challenges of a post-pandemic economy to features on supporting first-time property investors, we crafted stories that showcased Aldermore’s role in driving success for its customers.
The storytelling emphasized Aldermore’s dedication to personalized banking, offering flexible and tailored solutions to meet the diverse needs of their audience.
Media Training and Interview Preparation
To ensure consistent and confident messaging, we provided Aldermore’s executives with tailored media training. These sessions prepared them for interviews, equipping them with strategies to articulate their vision clearly and respond effectively to challenging questions.
This training ensured that Aldermore’s leadership came across as approachable, knowledgeable, and aligned with the bank’s customer-first philosophy.
Media Training and Interview Preparation
Through a strategic PR campaign, we helped Aldermore Bank strengthen its reputation, connect with key audiences, and solidify its position as a leader in customer-focused banking. By highlighting their innovative approach and commitment to supporting small businesses and property investors, Aldermore gained increased visibility and customer trust in an evolving financial landscape.
- Comprehensive Market Analysis
- Targeted Media Outreach
- Optimized Content Strategy
- Audience-Centric Media Selection
- Data-Driven Performance Tracking
- Scalable Campaign Framework
- Proven Campaign Success
- Delivered Results
Results:
- Media Presence: Secured 45+ features across top business and financial publications.
- Total Impressions: 11 million
- Customer Engagement: Increased inquiries for small business and property lending products by 25%.
- Website Traffic: Traffic from referral links grew by 35% during the campaign.
- Social Media Growth: Followers increased by 20% on LinkedIn and Twitter.
- Engagement Rate per Article: Averaged 3,500+ shares, comments, and likes.
- Brand Credibility: Aldermore received invitations to participate in industry forums and panels as a recognized thought leader.
We crafted and placed articles in key outlets such as:
