Dave & Buster’s Case Study
- Dave & Buster’s is a prominent entertainment and dining chain offering a combination of arcade games, premium food, and sports bar experiences. With over 150 locations across North America and new venues opening frequently, Dave & Buster’s is a leader in experiential dining and social entertainment.
- 11 Dec, 2024
OUR GOAL:
To support Dave & Buster’s rapid growth by increasing visibility for their new location openings, highlighting unique offerings at each venue, and maintaining consistent media coverage to drive foot traffic and strengthen brand awareness.
By leveraging our subscription-based PR model, we provided Dave & Buster’s with a steady stream of monthly articles, news placements, and tailored content to support their expansion strategy.
Campaign Objective:
- Publish monthly articles about new location openings and renovations.
- Highlight key benefits of visiting Dave & Buster’s, including their state-of-the-art arcade games, sports viewing experiences, and chef-crafted menus.
- Drive awareness and excitement around the brand’s offerings to attract families, millennials, and event organizers.
- Expand Media Presence in News and Media Publications
Campaign Details:
- Duration: Ongoing
- Budget: $10K
OUR STRATEGY AND APPROACH
Tailored Monthly Article Campaigns
Each month, we developed articles tailored to Dave & Buster’s priorities, such as new location openings, unique benefits of their venues, and corporate announcements. Content was designed to:
- Emphasize the entertainment experience, showcasing new arcade games and tech upgrades.
- Highlight the premium dining options, sports bar facilities, and event spaces.
- Include localized content for new venues to appeal to regional audiences.
Consistent Coverage for Location Openings
For each new location, we created a launch strategy that included:
- Announcements about the opening date, venue features, and job opportunities.
- Articles emphasizing how the new location fits into the community (e.g., job creation and local partnerships).
- A focus on grand opening events and promotions to drive immediate interest.
Expanding Brand Awareness Through Niche Placements
To maximize visibility, we strategically placed content in:
- Regional news outlets to target audiences near new locations.
- Entertainment and lifestyle blogs to appeal to millennials and families.
- Industry publications to reinforce Dave & Buster’s leadership in the dining and entertainment sector.
Tracking Performance and Adjusting Focus
Using performance metrics like article engagement, social shares, and website traffic, we refined the campaign to ensure maximum ROI. For underperforming topics, we shifted focus to more engaging angles, such as highlighting unique arcade games or special promotions.
Challenges Addressed:
Maintaining Consistency Across Locations:
With frequent openings, it was crucial to ensure each location received adequate coverage without overwhelming audiences. Our tailored articles ensured balance and relevance.
Reaching Diverse Audiences:
From families to young professionals, Dave & Buster’s attracts a wide demographic. We diversified content topics and media placements to engage all audience segments effectively.
Budget Management:
With a subscription model under $10K per month, we maximized value by focusing on cost-effective media placements and content creation tailored to high-impact channels.
CONCLUSION
Through our subscription-based PR model, Dave & Buster’s benefited from consistent, high-quality media coverage that aligned with their rapid expansion strategy. The monthly articles not only increased awareness but also created excitement around new locations and strengthened the brand’s image as a leader in experiential dining and entertainment.
This case study showcases the power of a sustained PR campaign in achieving Quick Wins while supporting long-term growth.
- Comprehensive Market Analysis
- Targeted Media Outreach
- Optimized Content Strategy
- Audience-Centric Media Selection
- Data-Driven Performance Tracking
- Scalable Campaign Framework
- Proven Campaign Success
- Delivered Results
Results:
- Consistent Media Presence: Over 100 articles published in 12 months, ensuring constant visibility for the brand.
- Total Impressions: 9 million
- Increased Foot Traffic: Locations with targeted coverage reported a 25% higher footfall in the first two months of opening.
- Improved Awareness: Regional and national coverage highlighted Dave & Buster’s as a leader in entertainment and dining.
- Engagement Rate per Article: Averaged 500 shares, comments, and likes.
- Engagement Growth: A 35% increase in social media mentions tied to location openings and featured articles.
- Revenue Boost: Locations featured in articles experienced higher-than-average revenue during opening months.
We crafted and placed articles in key outlets such as:
