Dossier Case Study
- Dossier is a leading fragrance brand specializing in affordable, high-quality perfumes inspired by luxury scents. Their mission is to make premium fragrances accessible to everyone without compromising on quality.
- 14 Oct, 2024
OUR GOAL:
To drive immediate visibility and sales for Dossier with a targeted PR strategy focused on high-quality media placements and product reviews.
By leveraging market research and strategic content creation, we aimed to showcase Dossier’s value proposition to key audiences, rapidly increasing both brand awareness and conversions within a limited budget.
Campaign Objective:
- Publish high-impact media placements and product reviews.
- Generate direct traffic to the Dossier website through content links.
- Build immediate trust and awareness among fragrance enthusiasts.
- Convert visibility into measurable sales quickly.
Campaign Details:
- Duration: 8 weeks
- Budget: <$10K
THOUGHT LEADERSHIP AND INDUSTRY INSIGHTs
We developed a customized PR campaign tailored to Dossier’s goals. Using comprehensive market research, we identified key media outlets and platforms with high engagement in the beauty and lifestyle niche.
The campaign focused on:
- Strategic Product Reviews: Partnered with trusted publications and beauty bloggers to write authentic, engaging reviews that included direct links to Dossier’s website.
- Targeted Media Placements: Articles positioned Dossier as the go-to choice for affordable luxury fragrances.
- Call-to-Action-Driven Content: Ensuring all media coverage included clear CTAs to encourage immediate website visits and purchases.
By creating a buzz in top-performing channels, we delivered visibility to audiences actively searching for premium fragrances.
CUSTOMER SUCCESS STORIES
To further highlight results, Dossier shared stories of customers who discovered their fragrances through the campaign and became repeat buyers. Reviews emphasized how affordable pricing and luxury quality exceeded expectations, driving customer loyalty.
conclusion
Through a focused and cost-effective PR campaign, we delivered fast, measurable results for Dossier. By strategically leveraging media reviews and high-quality placements, we significantly increased their visibility, website traffic, and sales.
This success story demonstrates the power of targeted outreach in achieving Quick Wins with limited budgets.
- Comprehensive Market Analysis
- Targeted Media Outreach
- Optimized Content Strategy
- Audience-Centric Media Selection
- Data-Driven Performance Tracking
- Scalable Campaign Framework
- Proven Campaign Success
- Delivered Results
Results:
- Media Presence: 10+ Articles
- Total Impressions: 550k+
- Sales Surge: 30% increase in product purchases
- Website Traffic: 45% increase
- Customer Engagement: Average click-through rate (CTR) of 12% on content links.
- Social Media Growth: 25% boost in brand mentions across social platforms.
We crafted and placed articles in key outlets such as:
