Gymshark Case Study
- Gymshark is a leading fitness apparel brand that began as a small startup and quickly grew into a globally recognized e-commerce powerhouse
- 14 Jan, 2023
OUR GOAL:
To increase Gymshark’s visibility through high-impact articles and features focused on its product lines while continuing to engage its core audience through influencer marketing.
The campaign aimed to highlight the brand’s commitment to quality and performance while driving measurable traffic and sales through media placements.
Campaign Objective:
- Enhance Media Coverage Focused on Product Offerings
- Boost Conversions from Online Articles
- Maintain Engagement Through Influencers and Community Campaigns
- Strengthen Brand Credibility Among Fitness Enthusiasts
Campaign Details:
- Duration: ongoing
- Budget: $60K+
FOCUS ON HIGH-VALUE MEDIA PLACEMENTs
To drive conversions and increase product awareness, we secured articles in high-value publications like Reviewed by USA Today, Verywell Fit, and The Cut, with a strong focus on Gymshark’s leggings, sports bras, and other core products. These features provided in-depth reviews, product comparisons, and recommendations tailored to fitness consumers.
Key Placements and Impact:
Reviewed by USA Today:
- Article: “Gymshark Review: Are the Leggings Worth It?”
- Outcome: Generated 50,000+ unique visits to Gymshark’s website in the first month, with an average conversion rate of 12%.
Verywell Fit:
- Article: “The Best Gymshark Leggings of 2024, Tested and Reviewed”
- Outcome: Boosted sales of Gymshark leggings by 25% during the campaign, with readers spending 30% longer on the product page.
The Cut:
- Article: “The 14 Best Sports Bras for Every Workout”
- Outcome: Drove a 20% increase in sports bra sales, with the featured product selling out within three weeks of publication.
These targeted placements not only increased traffic but also established Gymshark’s credibility as a premium activewear brand.
INFLUENCER PARTNERSHIPS FOR COMMUNITY ENGAGEMENt
In addition to media placements, we partnered with micro and macro influencers to reinforce the articles’ messaging and drive further engagement. Influencers shared authentic reviews of Gymshark products, often linking back to the featured articles and product pages.
Results from Influencer Campaigns:
- Influencers drove 15,000+ clicks to articles like those on Reviewed and Verywell Fit, amplifying their reach.
- Gymshark saw a 10% lift in direct conversions attributed to influencers promoting the linked articles.
CUSTOMER-CENTRIC CONTENT AND SOCIAL MEDIA CAMPAIGNs
To maintain authenticity, we focused on customer success stories and testimonials, tying them to the media coverage. Social campaigns highlighted quotes and data from articles, like “Rated the best leggings for every workout” by Verywell Fit, creating a seamless connection between content and product credibility.
conclusion
Through a targeted strategy that leveraged high-value media articles and complementary influencer campaigns, we helped Gymshark achieve significant growth in product awareness, website traffic, and conversions. The focus on product-specific features not only drove immediate sales but also reinforced Gymshark’s reputation as a trusted brand for fitness enthusiasts.
- Comprehensive Market Analysis
- Targeted Media Outreach
- Optimized Content Strategy
- Audience-Centric Media Selection
- Data-Driven Performance Tracking
- Scalable Campaign Framework
- Proven Campaign Success
- Delivered Results
Results:
- Total Publications: 30
- Media-Driven Traffic: +3 million visits to product pages
- Total Impressions: 15 million
- Product-Specific Growth: (avg.) 40% increase/product
- Social Media Growth: 48% across all platforms
- Engagement Rate per Article: Averaged 4,700 shares, comments, and likes.
- Customer Retention: Increased repeat purchase rates by 15%
We crafted and placed articles in key outlets such as:
