Kelly Wearstler Case Study
- A pioneer in luxury interiors, celebrated for her bold designs, creative artistry, and timeless aesthetic.
- 12 June, 2023
our goal
To position Kelly Wearstler as the definitive voice in modern interior design, showcasing her innovative approach and unparalleled creativity. We aimed to amplify her influence globally, connecting her designs with luxury lifestyle audiences, high-end property developers, and aspirational homeowners.
Campaign Objective:
- Increase Brand Awarness
- Drive Sales of Her Product Line
- Promote Key Projects
- Engage New Audiences
- Boost Social Media Engagement
Campaign Details:
- Duration: Ongoing
- Budget: $50K
Understanding the Luxury Interior Design Landscape
Our campaign began with an in-depth exploration of the luxury interior design market, analyzing trends, customer behavior, and the competitive landscape. We conducted detailed interviews with Kelly Wearstler, exploring her creative process and design philosophies to craft a compelling narrative that aligned with her brand.
Through this research, we identified three core audiences:
- Luxury homeowners seeking bespoke interior solutions.
- Developers and architects looking for groundbreaking collaborations.
- Design enthusiasts who admire Kelly’s artistry and aspire to own a piece of her brand.
Highlighting Her Creative Process Through Storytelling
We worked closely with Kelly Wearstler to dive into the inspirations behind her iconic designs. This included exploring her use of bold colors, textures, and unconventional materials. By emphasizing her design wisdom and personal philosophies, we humanized her brand, making her work feel accessible yet aspirational.
Through written and video content, we brought to life her creative journey—how her travels, art collections, and personal experiences shaped her signature aesthetic.
Exclusive Media Placements and Collaborations
Publicist Pro secured Kelly Wearstler features in top-tier design and luxury publications, including Architectural Digest, Elle Decor, Vogue Living, and Wallpaper. Each piece spotlighted her design process, upcoming projects, and her influence in redefining modern interiors.
We also facilitated collaborations with luxury brands such as Ralph Pucci, Georg Jensen, and The Rug Company, aligning her designs with products that shared her vision of sophistication and artistry.
Driving Her Product Line’s Success
Kelly’s furniture, lighting, and home decor lines were promoted through exclusive online campaigns, integrating her products into aspirational lifestyle content. Custom landing pages on her website paired her iconic design imagery with shoppable links, streamlining the path from inspiration to purchase.
Driving Her Product Line’s Success
Kelly’s furniture, lighting, and home decor lines were promoted through exclusive online campaigns, integrating her products into aspirational lifestyle content. Custom landing pages on her website paired her iconic design imagery with shoppable links, streamlining the path from inspiration to purchase.
- Comprehensive Market Analysis
- Targeted Media Outreach
- Optimized Content Strategy
- Audience-Centric Media Selection
- Data-Driven Performance Tracking
- Scalable Campaign Framework
- Proven Campaign Success
- Delivered Results
Results:
- Total Articles Published: 50+
- Total Impressions: 7 million+
- Product Sales Increase: 85% boost in online sales for Kelly Wearstler’s home collections.
- Website Traffic: 5.2 million visits, with a 40% increase in product page conversions.
- Social Media Growth: 35% increase in followers across platforms, with a notable 60% engagement spike on Instagram.
- Project Inquiries: 120+ new inquiries from luxury property developers and private clients.
We crafted and placed articles in key outlets such as:
