Nerdwax Case Study
- Nerdwax is a unique and innovative product that keeps glasses in place by transforming simple wax into a game-changing solution for eyeglass wearers. Known for its practical, efficient, and fun brand image, Nerdwax appeals to both functionality-seekers and style enthusiasts.
- 12 Mar, 2020
OUR GOAL:
To amplify Nerdwax’s brand visibility, showcase its cool and efficient solution for everyday eyeglass wearers, and drive immediate sales through targeted media coverage.
We aimed to position Nerdwax as not only a problem-solver but also a trendy, must-have accessory for glasses lovers.
Campaign Objective:
- Illustrate Nerdwax’s innovative and stylish appeal.
- Secure engaging media placements to build excitement and curiosity.
- Drive website traffic and boost direct product sales quickly.
- Highlight the brand’s practicality while showcasing its fun, relatable personality.
Campaign Details:
- Duration: 15 weeks
- Budget: <$10K
THOUGHT LEADERSHIP AND INDUSTRY INSIGHTs
Our tailored PR campaign focused on Nerdwax’s unique mix of efficiency, innovation, and “cool factor.” We aligned the messaging to resonate with style-conscious eyeglass wearers and problem-solving enthusiasts.
Our strategy included:
- Product Features in Trendy Media Outlets: Secured placements in popular publications like BuzzFeed, Cool Material, and GQ, positioning Nerdwax as the stylish, must-have product for eyeglass users.
- Problem-Solution Content: Articles highlighting how Nerdwax solves a common problem—glasses slipping—while being compact, affordable, and easy to use.
- Engaging Reviews: Collaborated with lifestyle and fashion bloggers for authentic reviews that demonstrated the product’s efficiency and versatility, driving traffic with CTAs.
By showcasing Nerdwax’s practicality in an engaging and relatable manner, we sparked interest among diverse audiences, from professionals to fashion enthusiasts.
CUSTOMER SUCCESS STORIES
Customers praised Nerdwax as a game-changing solution for glasses slipping during work, exercise, or everyday life. Influencers showcased the product’s efficiency while aligning it with Nerdwax’s fun and trendy image, building immediate trust and driving excitement.
conclusion
Through a targeted PR campaign, we amplified Nerdwax’s visibility and drove immediate sales. By securing placements in popular and trendy outlets, we positioned Nerdwax as the go-to product for stylish and practical eyewear solutions.
This case study highlights how the right messaging, paired with effective media exposure, can deliver Quick Wins for innovative and fun brands like Nerdwax.
- Comprehensive Market Analysis
- Targeted Media Outreach
- Optimized Content Strategy
- Audience-Centric Media Selection
- Data-Driven Performance Tracking
- Scalable Campaign Framework
- Proven Campaign Success
- Delivered Results
Results:
- Media Presence: 15+ Articles & Interviews
- Total Impressions: 340k+
- Sales Boost: 35% increase in product sales during the campaign.
- Website Traffic: 55% increase
- Brand Engagement: 30% increase in social mentions and customer inquiries.
- Audience Reach: Nerdwax resonated with both young professionals and trendsetters, expanding its popularity.
We crafted and placed articles in key outlets such as:
