Nude Project Case Study
- Nude Project, founded in 2019 by Alejandro Benlloch and Bruno Casanovas, is a Spanish streetwear brand that has rapidly ascended in the fashion industry.
- 12 Oct, 2024
OUR GOAL:
To position Nude Project as a leading streetwear brand by leveraging strategic media placements, influencer collaborations, and community engagement, thereby distinguishing it from thousands of new brands striving for prominence.
Campaign Objective:
- Enhance Brand Visibility in the Competitive Streetwear Market
- Highlight Unique Product Offerings and Brand Story
- Engage with a Global Audience Through Digital Platforms
- Drive Online Sales and Build a Loyal Customer Base
Campaign Details:
- Duration: 20 Months
- Budget: $80K+
STRATEGIC MEDIA PLACEMENTS AND PRODUCT HIGHLIGHTS
To establish Nude Project as a recognized brand, we secured features in reputable fashion and lifestyle publications that showcased their products and brand ethos.
Key Placements and Impact:
Forbes:
- Article: “How Two College Dropouts Built The Nude Project, A Clothing Brand With Over $30 Million In Revenue”
- Outcome: Highlighted the brand’s rapid growth and entrepreneurial journey, attracting attention from potential investors and customers.
11Tor Magazine:
- Article: “Stitching Success: The Rise of Nude Project”
- Outcome: Detailed the brand’s innovative use of social media and community engagement, leading to a 20% increase in website traffic.
Los40:
- Article: “Nicki Nicole, Laura Escanes o Mario Casas han probado La Desnuda que consiguió 50.000 seguidores en Instagram solo en 24 horas”
- Outcome: Featured the brand’s expansion into beverages with their beer “La Desnuda,” enhancing brand diversification and appeal.
These articles not only increased brand visibility but also established Nude Project’s credibility in the fashion industry.
INFLUENCER COLLABORATIONS AND COMMUNITY ENGAGEMENT
Collaborating with influencers and engaging the community were pivotal in distinguishing Nude Project from other emerging brands.
Influencer Partnerships:
- Collaborated with artists like Rauw Alejandro and Kidd Keo, who showcased Nude Project’s apparel, leading to a 15% increase in sales during the campaign period.
Community Building:
- Launched interactive social media campaigns and challenges, fostering a loyal customer base and encouraging user-generated content.
These strategies enhanced brand recognition and loyalty among the target audience.
conclusion
Through strategic media placements, influencer collaborations, and innovative product offerings, we successfully positioned Nude Project as a distinguished brand in the crowded streetwear market. By focusing on authentic storytelling and community engagement, Nude Project not only achieved significant growth but also built a loyal customer base that continues to support the brand’s journey.
- Comprehensive Market Analysis
- Targeted Media Outreach
- Optimized Content Strategy
- Audience-Centric Media Selection
- Data-Driven Performance Tracking
- Scalable Campaign Framework
- Proven Campaign Success
- Delivered Results
Results:
- Media Presence: Secured 80+ features in fashion and lifestyle publications.
- Total Impressions: 14.8 million
- Increase in Sales: 55%
- Website Traffic: 60% increase
- Social Media Growth: 68% across all platforms
- Engagement Rate per Article: Averaged 8,200 shares, comments, and likes.
- Brand Recognition: Established as a leading streetwear brand, distinguishing itself in a competitive market.
We crafted and placed articles in key outlets such as:
