Olipop Case Study
- Olipop is a fast-growing soda brand offering delicious, low-sugar, and gut-healthy beverages. With its unique focus on health and taste, Olipop aims to redefine soda as a better-for-you choice for consumers.
- 14 Dec, 2023
OUR GOAL:
To quickly boost Olipop’s visibility, highlight its health benefits, and drive immediate sales through targeted media placements and engaging content.
Our strategy focused on securing high-impact features in beverage-related media outlets, while positioning Olipop as a healthier alternative to traditional sodas.
Campaign Objective:
- Generate buzz and awareness about Olipop’s health benefits.
- Place product-focused articles and reviews in beverage and lifestyle media.
- Drive targeted traffic to the Olipop website to increase direct sales.
- Expand brand exposure to health-conscious and soda-loving audiences.
Campaign Details:
- Duration: 2 Months
- Budget: <$10K
THOUGHT LEADERSHIP AND INDUSTRY INSIGHTs
We implemented a tailored PR campaign to amplify Olipop’s key differentiators: great taste, low sugar, and gut health benefits.
Our approach included:
- Media Placements in Beverage Outlets: Articles in key industry publications like BevNet, Drink Insider, and Beverage Daily showcasing Olipop’s innovative positioning as a “better-for-you” soda.
- Health-Focused Features: Media coverage in health, wellness, and nutrition outlets highlighting Olipop’s natural ingredients, low sugar, and prebiotic benefits.
- Product Reviews with CTAs: Collaborated with bloggers and influencers to share real-world reviews, driving direct links to Olipop’s e-commerce store.
By connecting Olipop to beverage enthusiasts and health-conscious audiences simultaneously, we delivered a powerful, results-driven campaign.
CUSTOMER SUCCESS STORIES
Through this campaign, we showcased Olipop’s value to both soda lovers and health-conscious consumers. Testimonials poured in from customers excited to finally find a soda that delivers on taste without compromising on health.
conclusion
By executing a precise, budget-friendly PR campaign, we quickly elevated Olipop’s visibility across beverage and health-focused audiences. The combination of strategic media placements and health-driven messaging not only generated significant sales but also strengthened Olipop’s brand image as a healthy and delicious soda alternative.
This case study demonstrates how impactful campaigns can drive Quick Wins when aligned with a clear and focused strategy.
- Comprehensive Market Analysis
- Targeted Media Outreach
- Optimized Content Strategy
- Audience-Centric Media Selection
- Data-Driven Performance Tracking
- Scalable Campaign Framework
- Proven Campaign Success
- Delivered Results
Results:
- Media Presence: 15+ Articles & Interviews
- Total Impressions: 480k +
- 70% Higher Brand Recognition
- Website Traffic: 60% increase
- Social Media Buzz: 38% increase in mentions across all platforms
- Customer Engagement: 15% boost in customer interactions and inquiries online.
- Brand Sentiment: Positive consumer feedback emphasizing Olipop’s health benefits and superior taste.
We crafted and placed articles in key outlets such as:
