Our Place Case Study
- Our Place is a leading brand offering thoughtfully designed, high-end kitchenware, known for its multifunctional pans and stylish kitchen products that combine luxury with everyday utility.
- 23 Nov, 2020
OUR GOAL:
To elevate Our Place’s visibility, highlight its premium kitchenware, and drive direct sales through targeted media placements in home, lifestyle, and cooking-related publications.
The campaign aimed to showcase Our Place’s unique value: luxurious, multifunctional products designed to simplify and elevate the cooking experience.
Campaign Objective:
- Generate immediate exposure for Our Place’s signature pans and kitchen products.
- Position Our Place as a leader in high-quality, luxury cookware.
- Drive targeted website traffic to convert visibility into sales.
- Engage home cooks and lifestyle enthusiasts by emphasizing functionality and design.
Campaign Details:
- Duration: 15 Months
- Budget: <$10K+
THOUGHT LEADERSHIP AND INDUSTRY INSIGHTs
We created a customized PR strategy to align Our Place’s luxurious yet functional positioning with high-performing media outlets.
Our approach included:
- Lifestyle & Home Features: Placed articles in top-tier outlets like Apartment Therapy, House Beautiful, and Bon Appétit showcasing Our Place as the must-have brand for modern kitchens.
- Cooking Influencer Collaborations: Partnered with popular chefs and food influencers to create engaging content, including product reviews, unboxings, and “how-to” videos featuring Our Place pans.
- Design & Utility Emphasis: Focused on messaging around the pans’ versatility, style, and premium quality, resonating with both home chefs and design enthusiasts.
This strategy effectively connected Our Place to audiences seeking both functionality and luxury in their kitchen products.
CUSTOMER SUCCESS STORIES
The campaign resonated deeply with audiences looking for high-quality, multi-functional kitchen products. Customers shared stories about how Our Place’s pans simplified their cooking routines while elevating their kitchen aesthetics. Influencers and food enthusiasts praised the products’ design and usability.
conclusion
Through a strategic and results-driven PR campaign, we successfully amplified Our Place’s visibility and drove strong sales growth within a short timeframe. By positioning Our Place as the go-to brand for stylish, premium kitchenware, we connected with home cooks, design enthusiasts, and lifestyle audiences alike.
This success story highlights how targeted campaigns can deliver Quick Wins by aligning luxury products with the right audience.
- Comprehensive Market Analysis
- Targeted Media Outreach
- Optimized Content Strategy
- Audience-Centric Media Selection
- Data-Driven Performance Tracking
- Scalable Campaign Framework
- Proven Campaign Success
- Delivered Results
Results:
- Media Presence: 20+ Articles & Interviews
- Total Impressions: 400k+
- Sales: 35% increase during the campaign period.
- Website Traffic: 50% boost from media placements and influencer links.
- Social Media Growth: 68% across all platforms
- Customer Interest: Increased inquiries and glowing reviews for the signature Always Pan.
We crafted and placed articles in key outlets such as:
