Rimowa Case Study
- A leader in luxury travel accessories, renowned for its iconic aluminum suitcases and dedication to premium craftsmanship.
- 19 Feb, 2024
OUR GOAL
To position Rimowa as the ultimate travel companion, blending luxury, functionality, and style for discerning travelers. The focus was to position the Original Trunk Suitcase and the Original Bag as the best option on the market, and argument why.
Campaign Objective:
- Increase Brand Awarness
- Boost Sales of the Rimowa Bag and Original Trunk
- Increase Online Engagement
- Drive Loyalty Program Sign-ups
- Associate Rimowa with Luxury
Campaign Details:
- Duration: 12 Months
- Budget: $100K+
Data-Driven Market Research and Targeted Outreach
We tailored our approach to emphasize two central products:
The versatile Rimowa bag & the iconic Rimowa Original Trunk suitcase.
Our strategy began with an in-depth market analysis within the luxury travel, fashion, and lifestyle sectors, identifying key trends, consumer preferences, and expectations among affluent travelers. The research highlighted a strong demand for luxury items that seamlessly blend practicality with a timeless aesthetic.
Rimowa Bag
For the Rimowa bag, the campaign aimed to boost awareness and elevate its reputation, reinforcing its exceptional quality and utility. By positioning it as an essential yet luxurious accessory, we sought to demonstrate its durability and stylish appeal, making it the ultimate everyday travel companion for Rimowa’s target audience.
Rimowa Original Trunk Suitcase
For the Rimowa Original Trunk suitcase, the goal was more nuanced: to provide detailed insights into the craftsmanship, materials, and durability that justify its premium price tag. We wanted consumers to understand that this iconic suitcase is not just a travel accessory but an investment in quality and sophistication. Through strategically chosen media placements, we presented the Rimowa Original Trunk as a symbol of refinement and resilience, one that meets the demands of seasoned travelers who value both style and substance.
Approach
With these targeted objectives, we crafted a list of 25 ideal media placements and publication features designed to maximize Rimowa’s visibility.
Each publication was chosen not only for its affluent readership but also for the unique storytelling angle it could bring to Rimowa’s brand—from the timeless elegance of its design to the premium materials and meticulous engineering that define Rimowa’s products.
- Comprehensive Market Analysis
- Targeted Media Outreach
- Optimized Content Strategy
- Audience-Centric Media Selection
- Data-Driven Performance Tracking
- Scalable Campaign Framework
- Proven Campaign Success
- Delivered Results
Results:
- Total Articles Published: 55
- Total Impressions: 16.7 million
- Sales Boost: +22% – Original Trunk Suitcase & Bag
- Website Traffic: 8.4 million
- Social Media Growth: 11% increase in followers across platforms
- Customer Engagement: Averaged 5,800 shares, comments, and likes per article
We crafted and placed articles in key outlets such as:
