Unison Case Study
- Unison, an innovative financial company, specializes in providing homeowners with access to their home equity through creative financial products.
- 19 Sep, 2024
our goal
To position Unison as the go-to solution for innovative home equity financing.
We focused on building awareness of their unique products, highlighting their benefits to both homeowners and investors, and establishing Unison as a thought leader in the housing finance sector.
Campaign Objective:
- Educate Homeowners on Equity-Sharing Products
- Build Trust Among Investors and Customers
- Establish Leadership in Alternative Financing
- Boost Media Visibility and Credibility
Campaign Details:
- Duration: ongoing
- Budget: $50K
In-Depth Coverages and Features
We collaborated with top-tier publications such as The Financial Times, Wall Street Journal, and Investopedia to spotlight Unison’s innovative financial products. These features delved into the benefits of equity-sharing agreements, the cutting-edge technology underpinning their hybrid solutions, and their unique approach to transforming housing finance.
By securing thoughtful and detailed media placements, we highlighted Unison’s role as a trailblazer in the financial industry, emphasizing their dedication to providing accessible and flexible solutions for homeowners while setting new standards in equity-sharing innovation.
Market Research and Targeted Publication Placement
Using detailed audience insights, we identified key media platforms that reached Unison’s target demographics, including middle-income homeowners and institutional investors.
Strategic placements in Fortune, Bloomberg, and HousingWire allowed Unison to directly engage with key audiences. This ensured their products were seen as credible, innovative, and beneficial, strengthening their foothold in the residential financing market.
Content Development and Storytelling
We crafted compelling content that highlighted Unison’s unique approach to home equity financing, focusing on key themes:
- Flexibility and Accessibility: Helping homeowners unlock their property’s value without taking on traditional debt.
- Investment Innovation: Showcasing their partnerships with organizations like the Carlyle Group to provide cutting-edge financial products.
- Customer Stories: Featuring real-life examples of homeowners who benefited from Unison’s products, reinforcing the practical advantages of equity sharing.
These narratives educated audiences, inspired confidence, and emphasized the mutual benefits for both homeowners and investors.
- Comprehensive Market Analysis
- Targeted Media Outreach
- Optimized Content Strategy
- Audience-Centric Media Selection
- Data-Driven Performance Tracking
- Scalable Campaign Framework
- Proven Campaign Success
- Delivered Results
Results:
- Media Presence: 65+ Articles
- Total Impressions: 14.1 million
- Customer Engagement: Inquiries for Unison’s products increased by 28% during the campaign.
- Website Traffic: 2.55 million, from article links
- Social Media Growth: 17% across all platforms
- Engagement Rate per Article: Averaged 2,200 shares, comments, and likes.
- Investor Confidence: Strengthened relationships with institutional investors, resulting in expanded partnerships.
We crafted and placed articles in key outlets such as:
